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A Kenyan farmer working among healthy leafy crops at first light

Kilimore4CUS

Making Agriculture Visible, Viable, and Valuable.

Africa’s storytelling and agribusiness platform — turning real farming journeys into knowledge, mentorship, trusted inputs and market connections.

A young agripreneur tending seedlings at the Kilimore4CUS model farm

Agriculture In Focus

Agriculture In Focus

Kilimore4cus is a Kenyan-based agribusiness, media and youth empowerment platform founded in 2022.

We sit at the intersection of storytelling and farming — using honest, first-person documentation of real farming journeys to educate and inspire the next generation of African agripreneurs.

The gap

Agriculture in Africa has an image problem, not a potential problem.

800,000 young Kenyans enter the job market yearly, yet very few can see themselves in agriculture — while the average Kenyan farmer is around 60 years old. That generational gap is the opportunity.

01

Quality, certified inputs

Producers struggle to access inputs they can trust.

02

Trusted technical advice

There is nowhere reliable to turn when a field decision has to be made.

03

Practical pathways

Young people starting out lack land, mentorship and real exposure.

Our impact

What has happened so far

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Young people inspired to begin farming ventures.

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Organisations partnered with.

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Community members trained in good agricultural practices.

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Farm-fresh, traceable produce supplied per season.

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People reached with digital content on climate-smart, sustainable agriculture.

Our story

It started with an onion season.

Young people around us wanted to start farming ventures — but what they had to go on was expectation, not reality. Then came our founder’s onion farming experience, and the melons nobody planned for.

We documented it as it happened: one-minute lessons from the field, costs and mistakes included. The response made one thing obvious — farmers needed practical answers and community, in that order.

A farmer applying organic inputs to young crops on the model farm
Zola Madaga, Co-Founder of Kilimore4CUS

Founder’s note

I started farming because I watched people I worked alongside transform their lives through agriculture, and it lit something in me.

I farm in public, mistakes and all, because that's the only honest way to show someone else it can be done.

Zola Madaga Co-Founder, Kilimore4CUS

Join the movement

Join the Movement

Whether you’re a young person exploring agriculture, a farmer with a story to tell, or a partner who shares our vision — there’s a place for you at Kilimore4cus.